Storytelling allows independent breweries to gain an edge over much larger competitors by tapping into local pride. People are beginning to look behind the curtain to learn how the products they purchase are created, which gives indie breweries a huge opportunity to enter the market and gain mind share that the conglomerate breweries just don’t have access to – Local authenticity.<\/p>\n
By using storytelling, you can:<\/p>\n
So, stick around. We\u2019ve gathered together some beautiful examples from various breweries who do a mighty fine job of telling their stories throughout their online presence.<\/p>\n
When telling your story, focus on communicating the following:<\/p>\n
History<\/strong> \u2013 Where did you come from?<\/p>\n\n