{"id":2142,"date":"2018-05-08T08:28:10","date_gmt":"2018-05-08T16:28:10","guid":{"rendered":"http:\/\/wordpress-189143-728126.cloudwaysapps.com\/?p=2142"},"modified":"2018-06-26T07:04:29","modified_gmt":"2018-06-26T15:04:29","slug":"facebook-offer-ads-for-breweries-test-the-results-are-in","status":"publish","type":"post","link":"https:\/\/headspace.beer\/blog\/facebook-offer-ads-for-breweries-test-the-results-are-in\/","title":{"rendered":"Facebook Offer Ads for Breweries Test: The Results Are In"},"content":{"rendered":"
The awesome folks at Lucky Luke Brewing Co. and I worked together on this small market test. The goal of this test was to see whether or not Facebook’s \u201coffer ads\u201d<\/a> are worth using vs. the tried and true method of sending traffic to the brewery website with a form where people would submit their email address in exchange for a coupon sent to them via email.<\/p>\n The potential benefit<\/strong> of using Facebook’s offer ads is that by providing a unique coupon code to each person who claimed the offer there are no duplicate claims. There is no further set up, as you can let Facebook handle the delivery of the offer and reminders to redeem the offer before it expires. Additionally, the process of claiming the offer is very easy for users, as everything is done right on Facebook.<\/p>\n