How to Get Your Brewery’s Website Ready for 2023
Things are finally re-opening and getting back to some semblance of normal, post-pandemic. More people are picking up their phones and seeking out places to wet their whistle and your website is often the first impression they’ll receive when considering where to spend their hard-earned money. These are some things to think about when it…
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Facebook Offer Ads for Breweries Test: The Results Are In
The awesome folks at Lucky Luke Brewing Co. and I worked together on this small market test. The goal of this test was to see whether or not Facebook’s “offer ads” are worth using vs. the tried and true method of sending traffic to the brewery website with a form where people would submit their…
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How Your Brewery Can Ferment Loyalty and Increase Sales
Storytelling allows independent breweries to gain an edge over much larger competitors by tapping into local pride. People are beginning to look behind the curtain to learn how the products they purchase are created, which gives indie breweries a huge opportunity to enter the market and gain mind share that the conglomerate breweries just don’t…
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Brewery Event Ideas to Keep Your Taproom Hoppin’
Looking for ways to fill your taproom on traditionally slow days? Here’s a list of brewery event ideas to keep people coming through the doors: Parties! And After Parties! Everyone loves a party. There are tons of themes to choose from, whether it be a holiday or just for fun. Beer themed holidays such as Oktoberfest…
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Why Breweries Need a Mobile Friendly Website
I doubt it will come as a surprise to you when I tell you that mobile traffic is increasing, but perhaps it would surprise you if I told you that mobile now comprises 65% of all digital media time. By “time” this graph refers to everything from browsing to shopping to watching streaming video. People…
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Simple Brewery SEO – DIY & Troubleshooting Tips from an SEO Geek
Brewery SEO (aka Search Engine Optimization) is an important process that helps search engines like Google and Bing rank your website in search results. Unfortunately, SEO has gotten a bad rep due to sleezy companies offering shady services that cost an arm and a leg. However, I have good news for you, SEO doesn’t have to…
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Instagram Tips for Breweries (updated)
I am not a fan of outsourcing the bulk of a brewery’s social media to an agency because it really steals from the authenticity that craft beer fans love about breweries. Posting yourself and/or creating a social media policy in-house and allowing an employee (or employees) to post is one of the best ways to reach…
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New Brewery Website? Use These Free Ways to Get Traffic
So, you’ve just launched your shiny new brewery website – Yay! Getting traffic to that new site might take a little bit of creativity, but fear not — I’ve put together a few ideas to get you thinking about how you can get people to stop by your new website for freeeeee! Use Social Media…
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Starting a Brewery? Use These Marketing Tips to Get You Through Launch
I know, I know, you have (or will have) a metric crap-ton on your plate while working towards starting your brewery, but with a bit of planning, you can help ensure that your brewery marketing is headed for success. Decide on a Brewery Name and Plan Your Positioning Within the Market There is one very important…
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Marketing Craft Beer to Women
Women in America determine between 75 – 85% of all purchases, and that includes beer – ignore us at your peril. As a woman who enjoys loves craft beer, I took some time to think back to my beginnings as a beer drinker and how I’d gotten to the point where I refuse to drink…
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